IP/Internet/New Media Blog

By Galen Gentry

NBC believes that the Olympic Games are a giant petri dish for new media consumption and the company is making every effort to effectively measure and evaluate new media trends and use.  Monetizing new media is the mantra of the world’s biggest corporations.  All of whom have serious money to spend in advertising and are involved to greater and lesser degrees in different media platforms.  The problem is that there are no standards by which to measure the audience of the most of the outlets.

Advertisers want  numbers, but collecting and quantifying the data on emerging media use is in its infancy.  NBC has hired a host of market research companies and  will release  among other things a daily total audience measurement which will count  how many people watched the Olympics on the various media platforms.  Sample size, the means of measurement and other issues will affect how much faith advertisers put in the numbers, but professionals involved in the legal and marketing aspects of  emerging media are very interested in NBC’s “daily total audience measurement.”

By Galen Gentry

On December 11, 2009 WIPO (the World Intellectual Property Organization) launched paperless UDRP proceedings.  This week the first paperless proceeding was completed.  Brought by telecommunications giant Nokia against an individual respondent the dispute was handled by WIPO’s Arbitration and Mediation Center in 37 days.  The arbitrator awarded a number of domains to Nokia.  According to WIPO a total of 182 disputes have been filed under the system since it launched.  The paperless method will be the only way to file complaints beginning March 1, 2010.